Digital Marketing is a broad term that describes a set of marketing processes that utilize all available digital channels to promote a product or service or build a digital brand.
Today, most purchasing decisions begin online.
That being the case, an online presence is absolutely necessary—regardless of what you sell.
Be aware, though, innovations in digital marketing move at the speed of light.. Gurus, podcasts, and bloggers declare a tool or tactic hot one week and dead the next.
The truth is, today, digital marketing is less about “digital” and more about “marketing,” mostly because digital marketing has come of age. Its fundamentals have already been established.
Gone are the days when advertisers blindly thought about over how many people might have seen their ad, or read their newspaper article.
The power of digital marketing is phenomenal. You can reach millions of users within hours and a couple of clicks. Now that’s the true superpower available to anyone.