Google Adwords Management Campaign Deliverables
What should you expect when you start your Google Adwords campaign with Absoltz Internet Marketing
Deliver right ads to right users
Work with comfortable budgets
Increased Conversions Rates
100% transparent process
Negative Keyword Expansion
Define target demographics
Regular reporting and adjustments to ads
Quality Score improvements
ads tracked every minute for performance
Focussed Keyword Adgroups
Frequently asked questions about Google Adwords
To help you make the most informed decision, here are common questions customers ask us.
Google Adwords or also known as Pay Per Click is an online advertising platform by Google where advertisers can showcase their ads to the web users. Google Ads helps you target consumers who are already in the market ready to buy products and services. Getting ranked with Google Ads is a much faster process than SEO but it does come with a cost involved – with every click performed that leads to the website. Google Ads also help you target the local consumer using their geo-targeting services.
Running Google Ads requires constant optimisation of the ads as you would like to improve the click-through-rate (CTR) and also reduce the cost-per-click (CPC). It takes an experts eye to work and optimise Google Ad campaigns so you maximize your returns. You will have to understand to allocate budget on the converting clicks rather than the non-converting ones.
Absoltz helps its clients with an extensive Google Ads campaign with regular reporting on performance so that you can clearly see how every ad is performing and which products or services are more likely to generate more revenue.
SEO is applicable to all the search engines whereas Google Adwords is applicable to Google sites.
SEO is a slow strategy that takes time to show results and the traffic generated is organic. whereas, Adwords traffic is paid and shows immediate results. Since Adwords generates paid traffic once you stop the payments the traffic is also stopped, but in case of SEO once you start achieving ranks in SERP the traffic keeps coming. To get SEO results you constantly need to work on the website so that it can rank better, whereas with PPC you work on the Ads to generate traffic on the website.
Even though they are different strategies SEO and PPC but they do work together to generate amazing results.
With Google Ads, you can showcase your products and services right in front of the users with buying intent.
For Example, if someone is searching for “Adword management company Macquarie Park” they are looking for that service in that location. With Adwords, you can narrow your reach based on location, language, device type and many more options.
Below are some benefits that running a Google Adwords campaign offers:
- huge reach
- full control over campaigns
- easy to understand formats
- quick results
- build brand awareness
- maximize ROI with bidding strategies
- remarket visitors
- measure performance
- refined targeting