Promote business products and services to an audience located in a particular geographic area.
Optimizing your website for local SEO is one of the quickest ways to get rank at the top on the local pack. Whether it’s to promote a client’s website for their locally-focused keywords, or simply be able to navigate on-site visitors to their office, Local SEO plays a vital role.
We at Absoltz Internet marketing are the chosen partners for all size business that looks out for Local SEO service. We do it in a major way by building a strong and ongoing Local SEO campaign for your clients. Local SEO is not as complex as SEO where there are 200+ factors to be considered for rankings.
With Local SEO there are few factors that can help you achieve rankings. Factors that help you improve your local rankings are as below:
- GMB- Google My Business Profile- create an optimised GMB profile
- Citations- local directory listings help in building trust
- Reviews – have reviews from your clients that talks about their experience using your products & services
- On-Page attributes- Page Titles and Meta Descriptions play an important role in Local SEO Ranking
If you are able to comply with the above factors then surely you will be at the top of your local search pack.
If you still are not sure then we at Absoltz Internet Marketing are happy to help you grow your business by ranking it 1st on Google Maps.
Contact Us today as your Local SEO Company is waiting for you.
The most important part of any local SEO citation is to ensure consistency. Inconsistent citations will affect your local rankings. It is very important to correct your NAP listed across the citation sites.
As part of citation audit we will:
- Verify business information
- Discover all existing citations
- Quality control & reporting
We make sure you are in the BEST directories for your niche and market. As part of our Citation Building service, we build high-quality relevant citations in local, industry-specific, national and international citation sources
Citation building will help you improve the following:
Rich media provides the opportunity of offering dynamic elements and Rich user experience. To make Local Citation count, we combine with them geo tagged photos and videos.
We optimize, upload and again optimize rich media to full extent including geo meta data
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Absoltz – Local SEO Company
Once signed up for Local SEO you should make sure that the tasks listed below are achieved.
Ensures consistent business NAP information throughout the web
High Online visibilty
Builds local community trust
Google My Business Optimisation
Attract relevant local traffic
Rank local business higher in SERP
Power of Local SEO Services
Local SEO is a digital marketing strategy that focusses on ranking your business locally in google searches.
Any business that has a physical location can benefit from Local SEO as your visibility is increased and you attract more business locally.
Fact is that 4 out of 5 people use Google Search and Maps to find local information. Most of the online searches in today’s world are location specific so local searches are increasing and helping to skyrocket your online business. For example, somebody looking for a plumber in Macquarie park can search – “Plumber in Macquarie Park” or “Plumber in 2113” (using postcode), another example may be searching for Local SEO company – “Local SEO Company in Macquarie Park” or “Local SEO Company 2113″ (using postcode). By doing this you are making your searches location specific and telling Google to show results for those services within that area.
Also, the other reason for increased local SEO searches is the use of Mobile phones when searching for products and services. If you have noticed Google always shows the Google Local Pack at the top of the search results to show the top 3 local businesses relating to the search results. It also shows their information like phone number, location, reviews etc.
Local SEO is a powerful Digital Marketing strategy that will help you gain a local audience and increased visitors. Local SEO strategy helps you to outrank your competitors and rule your niche in local searches.
If you want your business to take advantage of Local SEO then Absoltz can help you achieve that ranking in your local search pack.
SEO focusses on ranking your website nationally or globally;
Local SEO focusses on increasing business visibility/ ranking locally based on local area/suburb/postcode.
With Local SEO focusses on all
Local SEO is all about location, location, location. It’s a way to get your products and services in front of your target audience in a specific geographic area. It entails all the nuts and bolts of usual SEO – content, on-page optimisation, keyword research, link building – just with a local focus.
Search engines look for signals in local content, links, social profile pages and profile listings to provide the most relevant local results to the searcher. For example, Local SEO typically focuses on city or town names because people add a city or town name to their search request, e.g. “salons in Sydney”. With a good Local SEO strategy, Google starts associating your business with a certain area, bumping you up the rankings and boosting your profile in the community.
The other thing about local searches is they’re more often highly relevant. Either they focus on a town or city, or things like product availability, opening hours and directions. That’s why Local SEO puts a big focus on directory listings, Google My Business profiles and social media profiles. Your Google My Business location is the number one factor impacting your local search results. No question about it, it must be part of your Local SEO strategy.
Another factor that’s important for Local SEO is citations. This is your name, address and phone number (known as NAP) on other inline listings. There are lots of places where you might want to claim or add your citations, depending on your business. For example, there might be niche directories for tradespeople, salons or childcare centres.
Reviews are also essential for Local SEO. Just make sure they’re good reviews! Send people who have a good experience with your brand to your Google My Business listing. Encourage and incentivise reviews where you can. Good reviews will always help you generate leads and conversions. This is true for companies local and global. Though in particular for Local SEO, reviews will define your success when it comes to ranking with Google.
So when would you use Local SEO versus SEO? You won’t be surprised to learn that Local SEO is mostly (but not exclusively) used for local bricks-and-mortar businesses. We’re not only talking about shops, cafes and restaurants but also services, like plumbers, lawyers and real estate agents. Think about it – if your business has a physical location or wants to appeal to people in a certain geographic area, you want to make sure it pops up in the SERPs when people search for “plumber in Richmond” or “Thai restaurant in Paramatta”.
If your business is online (such as e-commerce), national or even global, the location doesn’t matter so much. Your target audience isn’t limited to a geographic area, so you don’t need a Local SEO campaign.
Doing well in SEO? You will do well in Local SEO. After all, they’re made up of many of the same tactics. So, if you can get SEO right (or you have an agency who is doing a stellar job), your Local SEO will surely succeed too.
Citation or Local business listings have an important impact on your local rankings. They are online portfolios of your business and contain information about your business like – Name, address, phone number, operating hours etc. Consistency is the key to citations, which means it is very important to have a consistent NAP ( Name, Address, Phone number) across all business listings.
Start building citations for your listings on local business listing websites and other directories, and you will notice a change in your rankings.
Google My Business is a free tool used to manage business/organisation online presence on Google Search, Maps, reviews etc.
Every business will have its own profile which will have their Location, reviews, website address, business hours, photos etc. To summarize the profile helps people to understand the nature of your business and location.
To summarize if you would like to rank your business in local searches, you should have an optimised Google My Business Profile.