Callum Scott – Digital Marketing Specialist
Absoltz provided exceptional service in developing a digital footprint and presence that would springboard Hills Limited’s e-commerce platform into the digital marketplace. Meenu, in particular, was involved curious and communicative throughout our project; in tandem with Ricky they managed to apply contemporary and innovative SEO and AdWords strategies in a traditional industry environment.
Hills is a majority Australian-owned publicly listed company (ASX:HIL), a value-added distributor of integrated technology and communication solutions that inspire, protect and improve people’s daily lives and the environments they trust the most: their homes, schools, hospitals, aged care facilities, educational institutions, workplaces and governments.
Hills was undergoing a company-wide digital transformation which will culminate in the launch of their new eCommerce site. Hills also wanted to adopt to modern digital marketing techniques and strategies across EDM and social media channels, as well as their current online platform Hills.com.au.
The real challenge, with their launch of catalogue circa 2,500 products was to be tag and enrich products in preparation for the population of their new website, as well as executing the launch campaign.
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As part of this digital transformation, we have worked with Hills to allow the new eCommerce site full SEO, SEM and analytical capabilities. We’ve covered the following SEO essentials:
Benchmarking of current site and competitors for comparative performance post-launch
Product content assessment for launch products
Tailored SEO Strategy to boost the online visibility of the 25000+ products
Targeted PPC campaigns – remarketing campaigns, display marketing, shopping campaigns
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