Project Description

NCA Digital Marketing
NCA Digital Marketing
NCA Digital Marketing
NCA Digital Marketing
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How NCA’s Enrolments Skyrocketed

NCA Digital Marketing

Challenge

National College Australia (NCA) is a respected Registered Training Organisation (RTO), with a range of online education courses that provides the opportunity to secure a future in community services, aged care, allied health, mental health, disability care and leisure and health. In this competitive world of RTO’s, NCA needed a digital marketing strategy that targets the right students (Australian & International) and grows conversions with increased enrolments for their courses.

Absoltz partnered with them on a multi-channel strategy that drove serious ROI and boosted enrolments.

key problems –

  • Competitive industry made it challenging to rank for popular keywords
  • Needing to deliver optimal ROI for digital investment
  • Lacking search engine visibility, resulting in insufficient organic traffic
  • Optimising the PPC campaigns for better ROI
  • Focusing on the Buyers Persona
  • Designing workflows for buyers journey

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Our Approach

To increase the number of enrolments, Absoltz implemented a multi-channel strategy. Delivering optimal ROI involved synchronising several channels, including SEO, paid search, content, CRM, Email Marketing, workflow optimisations. We also invested heavily in the website, ensuring every page was optimised and ranking.

  • Build a cohesive digital strategy that unites SEO, content strategy to drive the targeted traffic on the website

  • Optimising the website to increase search engine visibility

  • focus on the conversions once the traffic is on the website- via CTA’s, contact us Forms, Emails, Landing pages.

NCA Digital MarketingVisitors 2

NCA Digital Marketing Strategy

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