NCA Digital Marketing
NCA Digital Marketing
NCA Digital Marketing
NCA Digital Marketing
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How NCA’s Enrolments Skyrocketed

NCA Digital Marketing

Challenge

National College Australia (NCA) is a respected Registered Training Organisation (RTO), with a range of online education courses that provides the opportunity to secure a future in community services, aged care, allied health, mental health, disability care and leisure and health. In this competitive world of RTO’s, NCA needed a digital marketing strategy that targets the right students (Australian & International) and grows conversions with increased enrolments for their courses.

Absoltz partnered with them on a multi-channel strategy that drove serious ROI and boosted enrolments.

key problems –

  • Competitive industry made it challenging to rank for popular keywords
  • Needing to deliver optimal ROI for digital investment
  • Lacking search engine visibility, resulting in insufficient organic traffic
  • Optimising the PPC campaigns for better ROI
  • Focusing on the Buyers Persona
  • Designing workflows for buyers journey

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Our Approach

To increase the number of enrolments, Absoltz implemented a multi-channel strategy. Delivering optimal ROI involved synchronising several channels, including SEO, paid search, content, CRM, Email Marketing, workflow optimisations. We also invested heavily in the website, ensuring every page was optimised and ranking.

  • Build a cohesive digital strategy that unites SEO, content strategy to drive the targeted traffic on the website

  • Optimising the website to increase search engine visibility

  • focus on the conversions once the traffic is on the website- via CTA’s, contact us Forms, Emails, Landing pages.

NCA Digital Marketing
Visitors 2

NCA Digital Marketing Strategy

Turning Strangers to Visitors

To increase the traffic on the website Absoltz came up with an – SEO strategy that was best suited for NCA. There was a huge focus on the content strategy with an extensive calendar charted to be aware of the release dates for separate content pieces.

Optimised PPC campaigns & Social Media Ads played a key role in driving traffic to the website.

Build relationships with prospects

We worked on adding CTA’s, landing pages, contact us pages, forms on the website to engage with the visitor. In return for this information, we provided the visitors with information that was valuable to them. This information included course whitepaper, enrolment criteria details so on and so forth.

Convert Visitors to Enrol

We implemented Hubspot for Marketing automation and we crafted separate workflows for the visitors based on their interest and also based on their stage of the buyer’s journey. The Marketing Qualified leads at this stage were converted to Sales Qualified leads in CRM and passed on to sales team to enrolments.

Outranking the competition

Since RTO is a very competitive industry it was always important to outrank the competition. We were continuously optimising the website for keywords to rank high on the SERP, publish the right content to target the right visitors to keep the traffic coming on the website.

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