Pic4
Pic1
Pic2
Pic3
Book Free Strategy Session

103 % Growth in backlinks with Link Building Campaigns

backlink building

Challenge

With over 120 years in the printing industry, Snap caters to the print and design needs of all types of organizations. They have over 130 centres locally in Australia and international franchises in Ireland & New Zealand.

Before launching the link-building campaign, Snap was already a well-established website with a fair amount of organic traffic. However, the number of organically acquired backlinks was not sufficient to sustain accelerated growth, especially on certain pages of the domain. When Snap partnered with Absoltz, they increased the backlinks by 103%.

key problems –

  • Snap offered a very specialized service. For this reason, the relevancy of backlinks achieved was crucial.
  • The website required a good amount of high-quality links to rank faster in the search engines.
  • The articles on their site needed to be promoted through different websites
  • Untrusted and toxic links needed to be analyzed and disavowed during the campaign.

LET’S GET STARTED

Claim your FREE 30-Minute Strategy Call with an Expert

Free Strategy Seesion

Our Approach

For Snap, Absoltz has implemented a comprehensive link-building strategy that includes building scholarship links that primarily help strengthen domain authority (DA) and contextual links. In addition, it is used to drive traffic to specific top pages and increase the priority of a website.

The combined approach has proven beneficial for domain and landing pages. In just six months, organic traffic increased by 250%. Combining a diverse and robust backlink profile with Snap’s in-house on-page strategy, the site was able to reach its true potential in just a few months.

  • Build a cohesive digital link-building strategy that unites SEO, and content strategy to drive the targeted traffic on the   website

  • Optimising the website to increase search engine visibility

  • Using links to increase organic traffic on key pages

  • Getting Links from High-authority Domains

  • Focus on the conversions once the traffic is on the website- via CTA’s, contact us Forms, Emails, Landing pages

Visitors 3

SNAP Link Building Strategy

Initial SEO and Off-Page Analysis

When Snap partnered with us to be in our Managed Link Building Program, we analyzed its current health and previous SEO efforts, just like with any new domain. The most tricky and effective part of optimization was researching and analyzing competitors’ link-building strategies.

We traced and tracked their way of backlinking. Then, we selected the ones with good authority scores, lower spam records, and were relevant.

Created niche as well as shoulder niche content for guest posting

Creating niche and tangential content for Snap helped us gain 30% more links. We pitched the content to different authoritative sites. As a result, many websites expressed interest in working with us.

We ended up guest blogging on many domains with high authority. Writing guest posts for different sites resulted in getting many new referring domains, new backlinks, and new organic keywords ranking in the top 50 of the SERPs. In addition, there’s been an increase in organic traffic too.

Wikipedia Contributions

Snap is a Design and Print expert, so finding the pages where they could provide a source was pretty easy. To be listed as a source, we ensured that our content wasn’t a landing page. Instead, it was informative, rich in value, and well-sourced with links that support the content and related topic.

We cited content on relevant Wikipedia pages and got many links under the “References” section. It’s nofollow, but it’s super trustworthy and sends highly relevant traffic to our website.

Forum Posting

Many online forums are the prime territory for scoring valuable, authoritative backlinks. We focused only on forums related to Snap’s industry. We searched for sub-niches, posts and the newest topics on the forum that focus on Snap’s area of expertise. 

Through a concise and in-depth response to every relevant post(sometimes through an appropriate resource link), we built brand awareness for Snap and gained more authority in their niche. We also made sure to follow the policies of the forum we are posting on and add value to a conversation. This strategic and planned approach helped us increase Snap’s search rankings and build a positive online reputation. 

Promoted Infographics

Snap already had many exciting infographics which were visually appealing and were valuable. So we contacted many different sites and magazines to share our infographic with a link back to our site.

This turned out to be an excellent way to attract authoritative backlinks to the website. Once that infographic got out there, the number of backlinks to Snap grew exponentially.

Distributed Press releases through Quality Distribution Channel

We created strong hyperlinks for Snap’s existing PRs. As a result, they gave press releases more authority throughout the world of search, credibility, and industry to boot.
After that, we focused on distributing them through different channels for more visibility and additional backlinks.

Disavowed toxic links

After analyzing the anchor texts, evidence of intensive link building was found by looking through other metrics of the website’s backlink profile. The research clearly showed that the website had a lot of spammy and untrusted links.

With more than 2000 toxic backlinks holding deadly risk, we had to take action very quickly to avoid any damage to their search engine ranking and eliminate these links or disavow them immediately. As seen from the backlink analysis, the toxicity score came down to 1% from 8 % within six months of the campaign.

Directory Listing

Directory development provides a positive ROI for domain rights and access to websites. We developed a list of quality directories in which to list the site. Then, snap’s information was manually sent to each of these directories to build industry-related backlinks.
This task required consistency throughout the course, so entries were posted with consistent and accurate details.

LET’S GET STARTED

Claim your FREE 30-Minute Strategy Call with an Expert

Free Strategy Seesion