With over 120 years in the printing industry, Snap caters to the print and design needs of all types of organizations. They have over 130 centres locally in Australia and international franchises in Ireland & New Zealand.
Before launching the link-building campaign, Snap was already a well-established website with a fair amount of organic traffic. However, the number of organically acquired backlinks was not sufficient to sustain accelerated growth, especially on certain pages of the domain. When Snap partnered with Absoltz, they increased the backlinks by 103%.
key problems –
- Snap offered a very specialized service. For this reason, the relevancy of backlinks achieved was crucial.
- The website required a good amount of high-quality links to rank faster in the search engines.
- The articles on their site needed to be promoted through different websites
- Untrusted and toxic links needed to be analyzed and disavowed during the campaign.
For Snap, Absoltz has implemented a comprehensive link-building strategy that includes building scholarship links that primarily help strengthen domain authority (DA) and contextual links. In addition, it is used to drive traffic to specific top pages and increase the priority of a website.
The combined approach has proven beneficial for domain and landing pages. In just six months, organic traffic increased by 250%. Combining a diverse and robust backlink profile with Snap’s in-house on-page strategy, the site was able to reach its true potential in just a few months.