Inbound Methodology for RTO
Attract – Turn Strangers into Visitors
The attract phase involves bringing new visitors to your website. Some of the techniques used in the attract phase will be –
Absoltz implements a strong Content Strategy for RTO, we publish regular blogs for the college and also used techniques to market the published content on the right platforms to attract more visitors to the website. We created targeted content to attract an ideal audience.
Optimised website using SEO Strategies. SEO included technical optimisation and on-page optimisation. Also worked on the Google My Business Profile for the college as well as local citations to improve rankings.
PPC played a key role in the attract phase of the inbound strategy. Clearly laid budgets with extensive result-oriented PPC campaigns were incorporated for RTO’s. Campaigns were closely monitored to identify which campaigns were working and returning more value.
Engage – have conversations with prospects to build relationships
After getting the right visitors to the website the next step is to engage with them and build relationships. Strategies implemented to achieve engagement were as below:
- Call to Actions
- Landing Pages
- Contact Us Pages
We optimised the website to include a call to action at the right place in order to maximise engagement. We provided valuable content in return of contact information for example- Course whitepapers
At this stage, you want your visitors’ contact information: their email address, phone number, or some other way to contact them.
Automated workflows were designed to convert these warm leads into customers. Using Email marketing automation to reach out with relevant information at relevant times.
Some of the tools used at this stage of Buyer Lifecycle were:-
Email marketing also helped in shaping the digital strategy with emails designed by Absoltz that helped in every phase of the workflow designed specifically based on the buyer’s persona and the lifecycle stage of the buyer.