Failing Online Marketing

5 Reasons why your Online Marketing Campaign is failing


s the Internet becomes the primary source of information between consumers and businesses successful online marketing is the key for vertical growth of any business.It is particularly true for small businesses and starts ups that employ trial and error techniques without getting any real results because of inexperience and lack of expertise in online marketing

If your online marketing efforts are failing, keep reading.

Directionless Marketing campaign

Having a focus, direction or goal for an online marketing campaign is vital. Online Marketing Campaigns should be created with a clear goal like Branding, ROI, Product Launch, Social Media Launch etc; inexperienced marketers/businesses can sometimes confuse the customers by sending mixed messages by creating unclear campaigns.

This is the most common mistake made by business owners without realising how important it is to have a clear strategy in place.  You may think doing a bit of everything – SEO, Google Ads, Content sums up your marketing strategy, well NOT!!

In other words, document your strategy and have a clear view of the steps you’re going to take in the future.

When the vision is clear, strategy is easy

Not Understanding your Buyers Persona

Establishing buyer personas for your company helps segment your target audience. Segmentation helps you deliver the right content to the right audience, which generates higher engagement and more leads. 

Few tips and tricks for creating the right buyer persona:

  • Asking the right questions during your persona interviews and surveys
  • Formatting your persona research in a compelling way
  • Presenting your new, finalized buyer personas to your company
  • Using your buyer personas for segmentation, content mapping, and lead nurturing

Absence of Relevant Content 

A good SEO campaign requires fresh & relevant content that matches the expectation of your target market. A lot of companies compromise creativity entirely with the keyword obsession. It is essential to offer content which is informative & interesting, enticing consumers to come back for more.

Irregular & Inconsistent updates

Many businesses let their customers down with Inconsistency in their marketing efforts; some businesses tend to have a burst of activity followed by muteness. Which can put customers off & it fails to engage them over a long period of time.

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Trying to be Jack of all Social Channels

Although it is tempting to want to maintain your presence across all social media, like Facebook, Google Adwords & Linkedin it is a common mistake that can lead to more harm than good; a good strategy is to focus on 2-3 channels that are more relevant to your target market.

Buyer Persona

Non Responsive websites

According to studies, 79% of shoppers who are dissatisfied with website performance are less likely to buy from the same site again, as per Google Mobile nowadays accounts for almost half the web traffic, a good Responsive Website with fast loading time working across web, mobile & tablets is a vital aspect to any online marketing strategy.

Absoltz is a digital marketing company with a strong focus on analytics & offer innovative digital solutions. We specialise in technical and strategic SEO solutions. Our focus is geared towards maximum impact and speed, delivering quick ROI. Contact US at: for consultation

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