Bing Ads Now Supports Call Conversions Imports
Phone calls are a significant sales channel for most advertisers to grow their business in sectors like financial services and education. When many customers begin their journey using an analysis that leads them into a website or an application, they finish their purchase on the phone with a sales rep. When this occurs, it is important to link the phone sales back into the advertising campaigns which might have assisted.
Call-tracking system Integrations allow advertisers to feature and optimize campaigns based on phone performance.
Marketers Running Bing Advertisements campaigns can now currently import phone conversion information in order that they can tie calls to campaign efforts for attribution.
Third-party Call-tracking systems may incorporate directly with Bing Ads through the Offline Conversion Import tools or APIs. One of the initial partners to encourage the new call conversion capacity is CallTrackingMetrics.
CallTrackingMetrics is one of the first call-tracking services to take part in the program. The machine can automatically send conversion and session information into Bing advertising campaigns.
Todd Fisher, co-founder and CEO of CallTrackingMetrics stated:
When our team created the Bing Ads interoperation, we understood the impact it would have within the digital marketing industry’s capability to connect offline sales to online activity, and we are thrilled to see our clients put it into practice.
Many other call-tracking providers are utilizing offline Conversions capacity to link call conversion information back to Bing Advertising. This enables better reporting opinions, campaigns optimizations and platform improvements based on the broader effect of search campaigns.