Gaining maximum results through the inbound marketing strategy requires the execution of three core pillars: content marketing, lead generation and marketing automation
Creating valuable content that aligns with your buyer’s questions and needs is at the very heart of effective inbound marketing. In fact, content plays a key role in every step of the inbound methodology, driving up search traffic, converting leads and helping to nurture and close customers.
Blogs and ebooks are some of the easiest and most trustworthy formats to kickstart with. Later you can upgrade to infographics, slide shares, webinars, video and many more types of rich content.
With more visitors coming towards your website to munch through your content, lead generation is your next concern. Leads do not convert themselves, so you need to create conversion opportunities which can help you along the way. Ideally, every page and post on your website is going to mark a relevant call to action or conversion opportunity. Calls to action, landing pages, forms and offer everything needs to be aligned if you are going to earn a prospect’s trust and obtain their important contact information. Website conversion optimisation is also required to ensure that your main website isn’t letting the marketing side down when it comes to converting leads.
Marketing automation is not just a software; it’s an inbound discipline that is to be mastered. For this you have to learn how to use marketing automation to segment your audience, engage leads across channels, monitor, and how to build effective email sequences, that’s an essential element of any thriving inbound programmer.