#2 High-Quality Content Creation
The content on your site has a huge significance on your website’s capability to draw backlinks. Your content helps other sites decide whether they want to link to you. It is a reflection of your product/service and the company as a whole.
But the question is can you create quality content–
- Find the content piece that has performed well and gained attention in your industry. To do that, you can use a tool like Google to search for topics and find the traffic coming to that topic using Semrush.
- Write content that is to times better than the already present article by following simple steps-
- Use an interesting headline for the article. The Coschedule Headline tool is a great tool that helps to generate eye-catchy headlines.
- Create content with your own unique point of view
- Extend the length of your content (Google shows a preference for lengthy content)
- Make sure that the user experience of the page on any device is perfect.
- Communicate with your high-quality content
#3 Analyze Competitors’ best backlinks
Competitor analysis is an important step in any link building campaign. Doing a bank link analysis on a competitor helps you to understand their link profile, strategies and resources
This step can give you a list of potential link opportunities you may be missing and can also help you with your own link building strategy.
Several tools can help you with backlink gap reports- Semrush backlink tool can help you acquire backlinks.
You can enter five domains to access, the first domain is your own, and the rest four domains can be your competitors. Once you add all the domains in the tool, it generates a report, and you can see all the backlinks your competitors are getting.
After analyzing the complete report you can try to replicate backlinks which means you can get backlinks using the same method your competitor used.
Sample template for the outreach:-
Subject: Question about [Website Name]
Hi [Your Name],
My name is [Your Name], and I happened to read your article for [target audience]:[add their resource page link ]
I work with [your company name], that [short description of your company does and can offer]:[target page link that is relevant to their resources page]
I can see a lot of our competitors happen to link to this article. It would be really appreciated if you could also mention us as well in the article.
It will be an excellent addition to your page and provide a lot of value to your visitors.
Let me know if there’s anything else I can help you with.
#4 Be a Source for Other Publishers
As you use your unique data and expertise, you can consider becoming a source for other journalists and bloggers. HARO helps you find those opportunities to get those quality backlinks. By using HARO, you give quotes to journalists that need expert information to write stories in return; the journalist will link to your website as a return favour.
Every time someone will quote you, your website will earn a backlink. Thus, you can easily increase brand awareness when you become a trusted source while driving referral traffic to the website.
To Begin with, Sign up with HARO, and you receive emails with queries from writers in your chosen industry. You can choose the questions to answer and respond via email.
In the given aspect, speed plays a vital role. This is because most journalists and bloggers wish to obtain maximum submissions. Therefore, when you become the first to respond, you have a better chance of being observed and selected for the final submission.
#5 Business Association Links
If you are a member of any business association, like- the Chamber of Commerce or a specialist industry body, then you can earn a link to your site.
In order to get new backlinks from the association, you can look for organisations in your industry that are offering links to their members.
You can start by making a list of all your business associations and their websites and look for their members’ pages on the website. If you do not see your mention in the member list, then you can contact them and request the addition. Once you become a member of the organisation, you can always request a backlink.