Leveraging Instagram & Facebook
With pockets tightening and users spending longer reception ahead of screens, social media presents a huge opportunity for businesses of all kinds. The best bit is that you simply don’t need to spend a fortune. By simply staying on top of your social profiles, providing your followers with regular, relevant updates and interesting content, you’ll still engage together with your customers on a more personal and meaningful level. Considering the sensitive situation of the pandemic, an organic approach is often more valuable than ever. Users will connect and grow trust for brands that take a thoughtful approach to their content instead of continually blasting you with ads across all channels.
Understand your Organic Search Performance
Users are more at home and online than ever so if there’s ever a time to analyse your search traffic, it is now. Spend some time optimizing your website speed, content & functionality. Search traffic is going to be volatile across different industries so it’s best to know your organic search performance via Google Search Console or whatever your favourite SEO tool is.
In terms of Paid Ads, cost-per-clicks are going to fluctuate as businesses either reduce their marketing spend, or compete to get media space. Understandably, this to be quite different between each industry.
Utilize Digital Webinars
With the closure of all events, webinars are getting to be the foremost important channel for targeted information delivery and group user interaction, especially within the B2B industry. Webinars are sometimes limited in effectiveness as they’re generally free and straightforward to miss when users have busy everyday lives. With more people at home and online, we predict webinars are getting to be simpler than ever.
Our Recommendation – Digital Marketing and Pandemic
Consider how your target market is behaving and the way they’ll be impacted by this crisis. If you’ll communicate and connect together with your users online in a meaningful way you’ll see the marketing value shine through well beyond this crisis. We think organic social media interactions, and delivery of valuable, timely content is often the foremost cost-effective and strategic thanks to set about your marketing online. Unfortunately, some industries could also be more limited than others. The most important thing to recollect is that any effort you set into your digital now will still be valuable going forward.
If you need any help with your digital strategy/implementation at this time, please get in touch.