We talk about off-page SEO a lot. Building and managing the backlinks is a vital aspect of SEO, and it keeps getting complicated. However, on-page SEO is a hot topic too; mostly now that Google is progressively shifting to semantic search, and the old-style plans don’t seem to work as well as they used to. If you don’t get the technical groundwork right, your other SEO efforts might bring no results at all.
SEO auditing is an important aspect when it comes to digital marketing. It’s an important process that will empower your business with real, actionable insights. When done correctly, an SEO audit will tell you what’s working on your current website, what’s falling short and how you can improve your site to rank higher and generate more leads.
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Why is it important to do a website audit regularly?
Things change very quickly in the SEO industry and what is working today may not work in a few months from now. Google reportedly makes changes to their ranking algorithm every year and thus an SEO audit will help you stay informed about the changes that need two be performed on the website.
It is necessary to perform regular SEO audits (at least twice per year) to make sure that your website is up-to-date with the latest developments.
Google rewards websites that it has confidence in. Each visit to your site by search engine crawlers like Googlebot presents an opportunity to build this confidence. If your website forces Googlebot to waste resources and fill in gaps of uncertainty, Google loses confidence in your domain, and your rankings, search traffic and profits will drop like a stone.
Lots of agencies and consultants provide SEO audits, and they are expensive. An audit that actually provides any useful information is time-consuming and requires expertise. It can sometimes seem like a black box, and it can be very scary for someone who is unfamiliar with it.
So we have provided a detailed template that will help you to perform your website SEO Audit yourself and save the money
What is a SEO Audit
Before getting into the details on how to perform an SEO audit, it is important to understand the meaning of it and what to expect as an end result.
An SEO audit consists of a methodical examination of your website, that results in a recognition of its on-going issues that need fixing and different opportunities you can capitalize on. While there are a number of tools you can use for an SEO audit of a website, one of the best approach is to either perform the audit by following a guide or hire an SEO Auditor to carry out the work for you.
The SEO auditor will manually go through the website and come up with recommendations, suggestions of what needs to be fixed and what needs to be changed to improve the ranking of the website organically in the SERP.
How to perform your Websites SEO Audit
Now you are convinced that SEO audit is necessary for every website, let’s see how you can perform your own website’s audit.
We wanted to cover, in the most effective way possible all the elements that are important for making your website accessible, efficient, visible in SERP, functional & easy to understand. Therefore, gather all the information you have on your site and let’s get started:
SEO Audit Template
| Customer Name | Website URL |
|---|---|
| Auditor Name | Completion Date |
| Website Traffic | Referring Domains |
|---|---|
| Backlinks | Top Keywords |
Recommendations
The recommendations in this document should be fixed in the order they are listed, first by section and then by colour with red being the most immediate fix.
Conversion
Before turning your focus to ranking high in search engines, it’s important to make sure your website is set-up to convert the traffic the website receives. This ensures you get the most out of your SEO efforts. These are the additional techniques your website can implement to increase conversion.
| Website Traffic | Referring Domains |
|---|---|
| Backlinks | Top Keywords |
Call to Action
Before turning your focus to ranking high in search engines, it’s important to make sure your website is set-up to convert the traffic the website receives. This ensures you get the most out of your SEO efforts. These are the additional techniques your website can implement to increase conversion.
CTA’s can use all kind of wordings to attract qualified leads, including:
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