SEO Optimisation Tools

SEO Optimisation Tools


ith so many SEO optimisation tools and over 2 billion websites in 2020, it’s a challenge to drive a decent amount of traffic from search engines. Even the non- techie modern entrepreneur understands the importance of online and search engine traffic.

It’s almost impossible to get that decent traffic without using any SEO optimisation tools.

For SEO, good tool choices start with knowing the broad categories of tasks your work is going to require. You just can’t rely on one tool and will need a toolkit from different sources that serve different purposes.

Using these trusted SEO tools together with highly professional staff and ample resources can make a good start for reaching the heights.

I’ve comprised a list of “Top SEO optimisation Tools for ranking” that we at Absoltz use almost every day for their respective strengths in the form of an infographic.

SEO Rules

Google Keyword planner tool

The Google Keyword Planner is sometimes regarded as the alpha and omega of keyword research tools. Simply give it a seed word, and it will show you some pretty neat stats like estimates of average monthly searches, competition level (high, medium, or low), the average cost per click, and more.

SEO Rules

SEO Spyglass Tool

SEO requires a great deal of research and attention to detail. SEO PowerSuite is a great SEO optimisation tool, it’s equipped with four major tools to cover all the bases of an SEO campaign.SEO Spyglass This is the real essence of organic competitive analysis in your search marketing efforts. SEO Spyglass helps you gain a strong knowledge of your competitor’s backlinks to get a feel for their strategy, identify that brand’s strengths and weaknesses, and determine where your links intersect. This knowledge puts you in a much better position to build quality links to your own website.

SEO reporting Tools

Google Webmaster Tools

It is a collection of Google SEO tools which gives you data and configuration control for your website in Google. Google Webmaster gives you insights into what pages have been already indexed on your website, what links are pointing towards them, popular keywords, and much more.

Getting started with Google Webmaster Tool is simple. Once you’ve signed up for an account, log in to the Google Webmaster Tools control panel. From there, you can add your website. And the best part? It’s absolutely free.

SEO reporting tools

Google Analytics

Most people nowadays know how to find the keywords that bring visitors to their websites from search engines. But how would you go beyond that to find out what visitors are searching once they are on your website? The best website audit tool is that which helps you understand your visitors and how they interact with your website.

Google Analytics delivers that particular data like a pro. Virtually all the actionable and vital data about website visitors, traffic, success of your SEM campaigns etc comes from this important source. It’s impossible to ignore Google Analytics. There are tons of resources from Google to get you started becoming a Google Analytics master.

tools used for SEO


Ahrefs is an advanced SEO optimisation tool that examines your website and generates keyword, link, and ranking profiles to help you make better decisions for SEO strategy. Four of its main tools are:

  • Site Explorer
  • Content Explorer
  • Keywords Explorer
  • Site Audit
best free SEO tools

SEM Rush

SEMrush is a comprehensive website audit tool used by many business experts & SEO Agencies to outmatch its competitors. It is a great tool to find the perfect keywords, analyze the competitor’s backlinks, check their website traffic and many more.

They offer a wide range of functions for analyzing webpages and their performance in search engines. SEMrush has many resources available on its website to explain how their service works.

best SEO tools

Open Site Explorer

One of the best ways to find link opportunities for your website’s Outreach campaign is to research the backlinks of the competitor websites. The research will help you see what type of backlinks your competitor is getting and the possible links which you can get as well.

Open Site Explorer is a website audit tool which is actually a search engine for backlinks of the website. It is a tool developed by which helps SEO experts, business owners, marketers and anyone who works online and knows the value of being ranked at the top of the search results.

Analytics Help Section

Learn Analytics

SEO Optimisation

Feed The Bot: Varvy SEO tool

Varvy is a clean and easy-to-use website audit tool. You just need to enter the URL and Varvy spits out a bunch of useful information in seconds. Specifically, you can see your website’s SEO issues, such as image optimization, content optimization, website speed, and links.

SEO Tools


With this tool, you can enter any URL into their website, and it will return WebPages without the distraction caused by styles in the website. This website audit tool gives you a visual of what the entire search engine sees when it crawls your website.

Snippet Optimizer

This tool will help you to predict how your web page will look in Google’s search results. Using this website audit tool you can optimize the content of your website titles and snippets to maximize your Click-through Rate in search engines.

SEO Optimisation

Copyscape: Check for duplicate content

Copyscape is online plagiarism detecting website audit tool which is used by site owners to look for duplicate content.

Simply paste in a URL you wish to check for plagiarism and it will provide you with a list of web pages that consist of similar contents.

free SEO Tools

CoScheduler Headline Analyzer

CoSchedule’s Headline Analyzer will help you to find out if your title has the punch; it needs to make people click. You just have to put in your title and once CoSchedule is done analyzing, it will report back with an overall score out of 100.

free SEO Tools

 Google’s Page Speed Insights

Check the speed and usability of your site on multiple devices

If you think your webpage load time doesn’t matter, time to think again! We all know this is a ranking signal used by Google, and slow loading websites simply will not rank well – not even for the perfect keywords. Consider your visitor for a moment, beyond Google’s ranking.

Google Page Speed Insights is a website speed test tool that grades your website on a scale of 1 – 100. Score above 85 indicates that your website is performing well. I use this tool to quickly establish what’s slowing down both the desktop and mobile versions of my websites, so I can take action to resolve those bottlenecks.

SEO Tools

GT Metrix

GTmetrix goes into great detail as it checks both PageSpeed and YSlow metrics, and also assign your website a grade from F to A. With free registration, you can test from seven different locations. It’s a great tool for SEO Agencies in 2017

To Conclude:

Putting together a list of free SEO optimisation tools can be a daunting task. There are hundreds out there! I aimed to grab the ones that we’ve found valuable here at Absoltz and the ones you can use via the web within minutes to get some amazing insights.

Try the free versions of any of these tools to find out which one works well for your business needs and with similar challenges.

If you have an SEO tool that does something different and better than what I have listed in the infographic, please let us know!!

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